# A new brand and website for Skilljar's customer education platform

A Skilljar case study by Crew. Updated brand visuals and a new Webflow site for a training platform whose look had fallen behind its product.

Source: https://www.crewagency.com/case-studies/skilljar

Client: Skilljar
Industry: B2B SaaS
Services: Brand design, Web design, Webflow development, Migration to Webflow, Motion
Launched: May 2024
Website: https://www.skilljar.com

> “Crew modernized our website with major visual brand updates and transitioned our 10-year-old site from Wordpress to Webflow. Together we launched a beautiful, performant new site on-time and on-budget — I couldn't have asked for better partners.”
> Ali Biggs, VP Marketing at Skilljar

## Overview

Skilljar gives software companies a platform to train their customers and partners. The product had grown up, but the brand still looked like the early years, and the marketing site ran on a ten-year-old WordPress build.

We explored several visual directions with Skilljar's team, then settled on a bold palette and a set of brand patterns. We carried the new look across a new site in Webflow, so the marketing team can change pages and move faster.

## Highlights

- Brand refresh: A bold new palette and brand patterns, carried across every page.
- WordPress to Webflow: A ten-year-old site rebuilt in Webflow, on time and on budget.
- Acquired by Gainsight: Gainsight bought Skilljar in April 2025, after the new site launched.

## A brand that keeps up with the product

Skilljar's old look had stopped matching the company it had become. We chose a palette and brand patterns that are easy to spot, then built them into the site's components. Product pages, customer stories and resources now share one system, so a new page carries the brand from the start.