How we help your site get found in Google, cited by AI tools like ChatGPT and Perplexity, and structured for long-term visibility.
AI discovery means showing up in the tools buyers are increasingly using instead of Google: ChatGPT, Perplexity, Claude, and Google's AI Overviews. These tools read your site, summarize it, and decide whether to cite you when someone asks about your category. Traditional SEO still matters, but it's no longer the whole game. AI discovery is the work of making sure your site is actually citable when a buyer asks AI instead of typing into a search bar. For the practical version of this shift, see AEO vs SEO for B2B websites.
SEO (search engine optimization) is about ranking in traditional search results on Google and Bing. AEO (answer engine optimization) is about getting featured in direct-answer formats like featured snippets and People Also Ask. AI visibility is broader: it's about making your site readable, quotable, and citable by AI tools like ChatGPT, Perplexity, and Google's AI Overviews. We treat all three as connected layers of the same strategy. If you want the deeper version, we broke down what actually changes between SEO and AEO for B2B sites.
We focus on the structural and content signals that AI tools use to understand and cite your site. That includes clean semantic HTML, structured data (FAQ schema, Organization schema, Article schema), clear and concise answers to category-level questions, authoritative content that positions you as a named player, and page structures that make it easy for AI models to extract and attribute information. It's not a one-time checklist. It's an ongoing practice.
Yes. We implement structured data as part of every build: FAQ schema, Organization schema, Article schema, BreadcrumbList, and others depending on the site. Schema is embedded directly in the page markup, validated against Google's requirements, and tested in Rich Results Test before launch. This is one of the highest-leverage technical SEO and AEO tasks, and we treat it as standard, not optional.
Yes. AI tools pull from different signals than traditional search: they favor clear, authoritative, well-structured content that directly answers questions buyers are asking. We optimize your site's content, structure, and schema to increase the likelihood of being cited in AI-generated answers. We also monitor your visibility in these tools over time and adjust strategy based on what's working.
No. Good AI optimization reinforces good SEO, it doesn't conflict with it. Clear content, structured data, semantic HTML, fast load times, and authoritative positioning help you with Google, AI tools, and human readers simultaneously. The only risk comes from doing AI optimization badly (thin content, keyword stuffing, or misleading schema), and that's not how we work.