Pricing, timelines, process, communication, and what it's actually like to work with us day to day.
A website redesign moves through four phases: strategy and positioning, design and messaging, build and integrations, launch and handoff. Phase one is where we sharpen who you're talking to and why they should care, because good design can't save weak positioning. Design and build run in parallel once direction is locked, so we stay fast without cutting corners. You'll see work every week, not in big silent blocks. Most projects run 8 to 12 weeks from kickoff to launch, and land between $20k and $80k, depending on scope.
Most redesigns take 8 to 12 weeks from kickoff to launch. Tight-scope projects like a homepage refresh or a single high-stakes landing page can run 3 to 6 weeks. Full rebuilds with heavy CMS migrations, custom integrations, or large page counts can stretch to 14 to 16 weeks. If you've got a hard deadline (funding announcement, product launch, conference), tell us upfront. We've shipped full redesigns in 6 weeks when scoping and decisions move quickly.
Before we start, we define what the site actually needs to do: more qualified leads, higher conversion rates, stronger AI visibility, better demo close rates, whatever matters most to your pipeline. We track those metrics in a shared dashboard throughout the engagement and report on them regularly. A site that looks beautiful but doesn't move business metrics isn't a win for us. We aim for both, but metrics come first.