Pricing, timelines, process, communication, and what it's actually like to work with us day to day.
A website redesign moves through four phases: strategy and positioning, design and messaging, build and integrations, launch and handoff. Phase one is where we sharpen who you're talking to and why they should care, because good design can't save weak positioning. Design and build run in parallel once direction is locked, so we stay fast without cutting corners. You'll see work every week, not in big silent blocks. Most projects run 8 to 12 weeks from kickoff to launch, and land between $20k and $80k, depending on scope.
Most redesigns take 8 to 12 weeks from kickoff to launch. Tight-scope projects like a homepage refresh or a single high-stakes landing page can run 3 to 6 weeks. Full rebuilds with heavy CMS migrations, custom integrations, or large page counts can stretch to 14 to 16 weeks. If you've got a hard deadline (funding announcement, product launch, conference), tell us upfront. We've shipped full redesigns in 6 weeks when scoping and decisions move quickly.
Typically within 1 to 2 weeks of signing. We use the first week for onboarding: gathering brand assets, platform access, analytics credentials, and scheduling the kickoff call. For urgent projects with a hard deadline, we've started within days. Tell us your timeline and we'll be straight about what's realistic.
The basics: brand guidelines (if they exist), existing site access, analytics credentials, CRM or marketing tool logins, and a clear sense of what the site needs to accomplish. We'll send you a detailed onboarding checklist after kickoff. The most important thing is access to someone on your team who can make decisions. Projects stall when feedback loops are slow, not when assets are missing.
Plan for about 2 to 4 hours per week during active project phases. That covers async feedback on designs, attending working sessions, and making decisions on content and positioning. We do the heavy lifting on strategy, design, copy, and build. Your job is to show up with context, opinions, and timely feedback. The more responsive you are, the faster and better the outcome.
Before we start, we define what the site actually needs to do: more qualified leads, higher conversion rates, stronger AI visibility, better demo close rates, whatever matters most to your pipeline. We track those metrics in a shared dashboard throughout the engagement and report on them regularly. A site that looks beautiful but doesn't move business metrics isn't a win for us. We aim for both, but metrics come first.
The most common: higher conversion rates on key pages, more qualified leads from organic and paid traffic, stronger brand perception (measured by qualitative feedback and reduced sales cycle friction), improved AI and search visibility, and faster time-to-publish for the marketing team. We define success metrics together at the start of every engagement so we're aligned on what "working" means.