Webflow Pricing Changes 2026: Premium plan, Team plan, and AI credits explained
Webflow's May 2026 pricing update merges CMS and Business into a new Premium plan, adds a Team tier, and bundles AI credits.
Webflow announced on May 13, 2026 that it's simplifying its plan lineup and updating prices across the board. The big move: the CMS and Business Site plans are merging into a single new plan called Premium. There's also a new Team plan for fast-growing marketing teams, AI credits bundled into every Workspace, and a small price change on the Basic plan.
For most B2B marketing sites, this is a net win. Pricing gets simpler, CMS limits go way up, and the line between "I have a marketing site" and "I have a content operation" doesn't require a plan change anymore. But there are timing nuances that matter, especially if you're on monthly billing or managing client sites under an agency Workspace.
Here's what changed, when it takes effect, and what to do about it. You can also read Webflow's full announcement if you want the source.
The new Webflow Premium plan replaces CMS and Business
This is the headline change. Webflow took the two most common Site plans for B2B marketing sites (CMS at $23/month and Business at $39/month) and consolidated them into one tier.
Premium gives you 20,000 CMS items, 40 CMS Collections, 50GB bandwidth, 300 static pages, form file upload, well-known files support, and faster search indexing. Pricing lands at $25/month on an annual plan, or $39/month on a monthly plan. The full feature list lives on the Webflow pricing page.
If you're on the CMS plan today
You're getting a small price bump from $23 to $25/month annual, but you're getting a lot more in return. Static page count doubles. CMS limits go from 2,000 items to 20,000. Form file upload, well-known files, and faster search indexing all unlock. You're paying $2/month more for materially more capacity.
If you're on the Business plan today
You're saving $14/month ($39 to $25 annual). The tradeoff: included bandwidth drops from 100GB to 50GB. For most marketing sites, 50GB is enough. If you're running heavy video, ungated downloads, or seeing real traffic, you may need a bandwidth add-on. It's worth pulling your last 90 days of bandwidth usage from your site settings before assuming you're in the clear.
CMS, Business, and Premium side by side
The Basic plan gets minor changes
If you're on Basic, here's what's different:
- Annual pricing: $14 to $15/month
- Monthly pricing: $18 to $25/month (this one is sharper)
- Static page count doubles from 150 to 300
The monthly-to-annual delta is now $10/month, which is the strongest argument for moving any monthly-billed Basic site to annual before the cutoff.
The new Team plan fills the gap between self-serve and Enterprise
Webflow added a third tier between self-serve and Enterprise that didn't exist before. It's called Team, and it's built for fast-growing marketing teams that have outgrown self-serve features but aren't ready for an Enterprise contract.
Pricing is $2,500/month with an annual contract. The plan bundles one Site with 100 CMS Collections, 10 seats (5 full and 5 limited), Localization, AEO agents, publishing workflows, page branching, single-page publishing, site activity log, custom SSL certificates, security headers, 50TB bandwidth, and 24/7 priority support.
The features that previously required Enterprise (AEO agents, page branching, publishing workflows, single-page publishing) are now reachable without a custom contract. For a B2B marketing team running content ops at scale, that's a meaningful unlock.
Why this matters for agencies and the clients they serve
The Team plan includes content management API rate limits that are 5x higher than self-serve plans. For agencies running large content migrations or syncing Webflow with external systems, that's a real workflow difference, not a marketing claim.
AI credits are now included in every Workspace
Webflow introduced a credit-based system for its AI features and bundled credit allocations into every Workspace plan. This is a structural change to how AI usage gets metered.
Here's how the allocations break down:
Credits reset monthly for self-serve plans and annually for Team and Enterprise plans. Webflow is not enforcing credit limits until June 29, 2026, which gives every team about six weeks to see what their actual usage looks like before anything kicks in. Credit add-ons will be available starting on the same date.
You can track usage in the new AI usage dashboard inside Webflow.
When the changes take effect
Different sites hit different cutoff dates depending on how they're managed and billed.
- New Site plan purchases: new pricing applies today, May 13, 2026
- Existing sites on standard Workspaces: changes hit at your next renewal or on June 29, 2026, whichever comes first
- Existing sites in Freelancer or Agency Workspaces, or on legacy pricing: changes hit at your next renewal or on November 16, 2026
If you're on monthly billing today, you can switch to annual before your cutoff to lock in your current plan pricing for another year. That's a real lever if you're on Business and don't want the bandwidth tradeoff, or if you're on Basic and want to dodge the monthly jump.
What to do now: a quick decision guide
If you're on CMS: No action required. You're getting upgraded automatically and the price bump is small. If you want to lock in $23/month for another year, switch to annual billing before your cutoff.
If you're on Business: Pull your bandwidth usage. If you're consistently under 50GB, you'll save money. If you run heavier (video, high traffic, gated downloads), plan for a bandwidth add-on, or lock in your current $39/month annual rate by switching to yearly billing.
If you're on Basic monthly: Move to annual before your cutoff. The monthly jump from $18 to $25 is the sharpest change in the announcement.
If you're outgrowing self-serve: Look at Team before stitching together a Workspace plan plus add-ons. Especially relevant if you need Localization, AEO agents, or governance features like page branching and activity logs.
If you're an agency or freelancer managing client sites: Your portfolio has until November 16, 2026. Use the time to audit client accounts, surface bandwidth-heavy sites on Business, and have proactive conversations.
What this means for B2B marketing teams
The headline is that Webflow is consolidating, not nickel-and-diming. Most B2B marketing sites land in better shape after this update than before it. The CMS plan was always slightly underpowered for content-heavy SaaS sites, and the Business plan was overkill for some. Premium splits the difference at a price closer to CMS.
A few signals worth reading into:
AI credits are now infrastructure. Webflow is positioning AI usage the way it positions bandwidth: a metered resource bundled into your plan. Expect more AI-native features to follow this pricing model.
AEO is moving down-market. AEO agents were Enterprise-only at first. Now they're on the Team plan. That tracks with where search is heading, and Webflow is betting that mid-market teams want AI search visibility too.
The Team plan is a good option for small enterprise teams. Webflow is taking growth-stage marketing operations seriously. The new offerings (publishing workflows, page branching, activity log, Localization, AEO) are all previously Enterprise-only.
How Crew helps clients navigate Webflow changes
We design, build, and grow Webflow sites for B2B tech companies. When Webflow changes its plans, pricing, or feature mix, we audit our clients' accounts, model the impact, and handle the transitions so the marketing team can stay focused on growth.
If you want help reviewing your Webflow account before the cutoff, or if you're weighing the Team plan against your current setup, get in touch.
Frequently asked questions
Is the Webflow CMS plan going away?
Yes. The CMS plan is being merged into the new Premium plan, along with the Business plan. Existing CMS sites will be automatically migrated.
How much is the new Webflow Premium plan?
$25/month on an annual plan, or $39/month on a monthly plan.
What's the difference between the Webflow Premium and Team plans?
Premium is a Site plan ($25/month billed yearly) for individual marketing sites. Team is an all-in-one offering ($2,500/month billed yearly) that bundles a Site, 10 seats, Localization, AEO agents, and Enterprise-style governance features into the contract.
Will my existing Webflow Business plan price change?
Yes. You'll be migrated to the new Premium plan at $25/month annual, but included bandwidth drops from 100GB to 50GB. You can lock in your current Business plan for another year by switching to annual billing before your cutoff.
When do Webflow's 2026 pricing changes take effect?
For new sites, today (May 13, 2026). For existing sites on standard Workspaces, June 29, 2026 or your next renewal, whichever comes first. For sites managed under Freelancer or Agency Workspaces, November 16, 2026 or your next renewal.
Do I have to upgrade to the Team plan?
No. The Team plan is a new option, not a forced upgrade. It's designed for teams that have outgrown self-serve features but aren't ready for Enterprise.
How do Webflow AI credits work?
Every Workspace plan now includes a monthly (or annual, for Team and Enterprise) allocation of AI credits used by Webflow AI features. Limits aren't enforced until June 29, 2026.
Can I lock in my current Webflow pricing?
Yes. If you're on monthly billing, switch to annual before your cutoff date to keep your current plan pricing for another year.