Frequently asked questions.

Source is a new Webflow platform where marketing teams and their AI agents launch, optimize, and scale digital experiences together. It connects to your codebase and martech stack and gives each marketer, designer, and developer a workspace shaped around their job, with agents working directly on the code that ships.

Not generally. Source is still in a limited research preview as of October 2026. Webflow is enrolling select agency partners and customers in phases over the coming months. You can apply at webflow.com/source.

Nothing. Webflow says the existing platform is not going anywhere and that it will keep investing in it, including expanding its agentic capabilities. If you choose to migrate to Source once it is ready for you, Webflow says it will provide a supported path.

Those tools generate a site quickly but assume a single developer working against a single repo with an engineering workflow of git, branches, and pull requests. Source is built for what happens after launch: a whole marketing team and multiple agents working on the same live site, with brand standards, permissions, review paths, and audit trails governing what ships.

No. Source by Webflow will connect to your existing codebase, CMS, hosting, and marketing tools, including sites already built in Webflow. Next.js and Astro projects are explicitly supported. You can also use more of Webflow's own stack if you prefer.

Webflow has not announced pricing, licensing, or whether Source is included with any existing plan.

In September and October 2026, Webflow shipped several MCP updates. Agents can now build interactions on IX3 and GSAP, sort and filter CMS content in a single request, and deploy and debug Webflow Cloud apps. Agents can also read Analyze traffic and goal data, Optimize experiment results, and AEO Analytics. Google Gemini now works with the MCP alongside Claude and ChatGPT.

No. Source has no general availability date and no pricing, and access is limited to a phased research preview. Ship the project you have. The preparation that actually transfers is encoding your brand system clearly enough that agents can be held to it.

Crew works with growth-stage B2B companies, usually Series A through C in SaaS, fintech, healthcare and climate, where the website is a real growth lever but the team is too lean to own design, development, and optimization in-house. Most of our clients are led by a marketer or founder who wants the site to perform, without babysitting every update. If you're looking for a long-term website partner rather than a one-and-done vendor, we're probably a fit.

Both. We've worked with pre-revenue startups launching their first real marketing site and Series C-E companies doing full-scale redesigns. The common thread isn't company size. It's that the website matters to the business and the team wants a partner who treats it that way. If your site is a growth lever (not a brochure), we're in the right territory.

Yes. Most of our clients are B2B SaaS or tech companies, but we've also worked with healthtech, fintech, professional services, and other industries where the buying process is considered and the website needs to earn trust. The principles are the same: clear positioning, strong design, fast performance, and content that actually converts. If you're selling to a thoughtful buyer, the approach translates.

Yes, and this is one of the most common setups we work with. A lot of our client partners have a marketing lead or founder who owns the website strategically but doesn't have the bandwidth to manage design, development, and optimization day to day. That's the gap we fill. We become the website team, so you don't have to build one.

Absolutely. If you've invested in a strong brand identity and clear messaging, we'll build on that foundation rather than reinventing it. We'll work within your brand guidelines, voice, and visual system. Having those locked in before we start tends to accelerate the project and produce tighter results.

Yes. Not every site needs a teardown. Sometimes the foundation is solid and what you need is targeted improvements: better conversion flows, updated messaging, new landing pages, CMS cleanup, performance tuning, or AI visibility work. Our retainer model is built for exactly this kind of ongoing optimization.

Yes. While most of our engagements are full-scope (strategy through launch and beyond), we also take on focused projects. Some clients bring us in just for CMS architecture and Webflow development. Others want a positioning sprint before committing to a redesign. We'll scope the engagement to what you actually need.

A few things: your site doesn't reflect your current positioning or product, conversion rates are flat or declining, the design feels dated compared to competitors, your team can't make updates without a developer, or buyers are telling you the site doesn't match the experience of working with you. If two or more of those are true, a redesign is probably overdue.

Look for a team that treats Webflow as a growth platform, and leverages all of its capabilities. That means they should understand CMS architecture, performance, SEO, accessibility, and integrations, not just visual design. Check whether they're a Webflow Partner (we're an Enterprise Premium Partner), whether they handle strategy and copy or just execute, and whether they stick around after launch to help you optimize.

A large agency gives you process and overhead. A freelancer gives you flexibility but limited range. Crew sits in the middle: senior-level work across strategy, design, development, and growth, without the bloated team or the gaps. We're small enough that our founder is in every project, and experienced enough that we've shipped for growth stage and enterprise companies like Prenuvo, Rasa, Skilljar, and Privacy.com.

Crew is a founder-led and senior-only team. Jordan leads strategy and client relationships directly. Depending on scope, you'll also work with our senior designers, developers and technical leads, and sometimes creative or content strategists. You won't be handed off to a junior account manager - the people doing the work are who you'll work with.

Yes. We've worked with clients across the US, UK, Canada, and Europe, and work with client partners in every time zone. Most of our collaboration happens async through Slack, Loom, and a shared project management tool, with live working sessions scheduled around time zones. We also support Webflow Localize for multi-language sites if your audience spans regions.

Webflow gives marketing teams direct control over their site without waiting on developers for every update. It's fast, flexible, and produces clean code that performs well for SEO and AI discovery. The visual CMS, component system, and native hosting mean you get a site that's easy to scale, easy to manage, and easy to keep fast. For B2B marketing sites specifically, it's the best platform we've worked on.

For B2B marketing sites, Webflow wins in almost every scenario. WordPress requires plugins for nearly everything, needs regular security updates, and often locks your marketing team out of making changes without a developer. Webflow ships cleaner code, loads faster out of the box, gives your team direct editing control, and doesn't need a plugin ecosystem to function. If you're running a B2B marketing site (not a massive content publisher or ecommerce store), Webflow is typically the stronger choice.

Webflow Premium Partner is the highest tier in Webflow's agency partner program. It means we've demonstrated deep expertise across design, development, and CMS architecture through a track record of successful projects. In practical terms, it means we get early access to new Webflow features, direct support from Webflow's team, and a level of platform knowledge that comes from building on it consistently at scale.

Yes, these are some of our favorite projects. We start with an audit (messaging, structure, design system, CMS, performance, SEO), and then map what's worth keeping, reworking, or rebuilding. In most cases, we can modernize the site significantly without starting from scratch. For teams with engineers, or anyone ready to ship faster, we also build in custom code with Astro and GitHub, and handle the move off Webflow.

Yes. We've migrated sites from WordPress, HubSpot CMS, Squarespace, and custom-built platforms into Webflow. The process includes content migration, URL mapping, redirect setup, SEO preservation, and CMS restructuring. We don't just move content over. We use the migration as an opportunity to clean up information architecture, improve performance, and fix structural issues that accumulated on the old platform.

Yes, and we recommend it. Design without clear positioning is just decoration. In the strategy phase, we work with you to sharpen who you're talking to, what you're saying, and why it matters. This usually includes competitive positioning, value prop refinement, and page-level messaging frameworks. The output feeds directly into wireframes and copy so design and message work together from the start.

Either works. Most clients come in with a rough sense of their messaging but want help refining it, so we usually handle positioning, structure, and copy as part of the redesign. We always lock messaging before design, since that's what makes the copy land. If you've already got a copywriter or clear messaging locked in, great, we'll run with it.

Yes. Sitemap and content hierarchy are part of our strategy phase. We map out which pages need to exist, how they connect, what content belongs on each page, and how the overall structure supports both user journeys and search visibility. Getting this right before design starts prevents the most common redesign mistakes: bloated navigation, buried content, and pages that compete with each other.

By grounding everything in specifics. Differentiation doesn't come from abstract hero images or clever taglines. It comes from saying something concrete that your competitors aren't saying: real outcomes, real process, real numbers. We pair that with design that feels intentional and distinct, not templated. The best B2B sites feel different because they're clearer, not because they're louder.

Yes, and this is one of the things we care about most. A well-structured CMS and component system is what separates a site your team can actually manage from one that falls apart after launch. We build modular, reusable components in Webflow that your team can mix and match without breaking anything. The CMS is set up with clean taxonomies, reference fields, and conditional visibility so content scales without constant developer intervention.

Yes. We regularly integrate with HubSpot, Salesforce, GA4, Segment, Clearbit, Zapier, Calendly, and other tools in the B2B marketing stack. This includes form handling, lead routing, event tracking, attribution, and CRM syncs. We set these up during the build phase and document them so your team knows exactly how data flows.

Yes. These aren't afterthoughts or add-ons. Accessibility (WCAG compliance), technical SEO (semantic HTML, structured data, meta tags, page speed), and performance (image optimization, clean code, fast load times) are built into every project from the start. We audit for these before launch and monitor them on retainer.

At minimum: GA4 with properly configured events and conversions, form tracking, UTM parameter handling, and whatever CRM integration your team runs (usually HubSpot or Salesforce). If you're using Segment, Clearbit, or other enrichment tools, we wire those in too. The goal is that on day one post-launch, you can see where traffic comes from, what converts, and which pages are performing.

Yes to all three. We've built on Webflow Enterprise for clients who need advanced security, publishing controls, and SLAs. We use Webflow Localize for multi-language sites and Webflow Optimize for A/B testing and personalization. These are native Webflow features we work with regularly, not add-ons we're learning on the fly.

That's the goal. We build every Webflow site with the assumption that your marketing team will be making updates directly. That means clean CMS structures, intuitive component systems, and clear editing guidelines. We also run a handoff session where we walk your team through everything. If you're on retainer, we handle the complex stuff, but day-to-day content updates should never require a developer.

You own it completely. Your Webflow site lives on your account, under your billing, with your credentials. If you ever want to bring management in-house or switch agencies, you take everything with you. We don't use proprietary code, locked templates, or anything that creates dependency. The site is yours.

AI discovery means showing up in the tools buyers are increasingly using instead of Google: ChatGPT, Perplexity, Claude, and Google's AI Overviews. These tools read your site, summarize it, and decide whether to cite you when someone asks about your category. Traditional SEO still matters, but it's no longer the whole game. AI discovery is the work of making sure your site is actually citable when a buyer asks AI instead of typing into a search bar. For the practical version of this shift, see AEO vs SEO for B2B websites.

SEO (search engine optimization) is about ranking in traditional search results on Google and Bing. AEO (answer engine optimization) is about getting featured in direct-answer formats like featured snippets and People Also Ask. AI visibility is broader: it's about making your site readable, quotable, and citable by AI tools like ChatGPT, Perplexity, and Google's AI Overviews. We treat all three as connected layers of the same strategy. If you want the deeper version, we broke down what changes between SEO and AEO for B2B sites.

We focus on the structural and content signals that AI tools use to understand and cite your site. That includes clean semantic HTML, structured data (FAQ schema, Organization schema, Article schema), clear and concise answers to category-level questions, authoritative content that positions you as a named player, and page structures that make it easy for AI models to extract and attribute information. It's not a one-time checklist. It's an ongoing practice.

Yes. We implement structured data as part of every build: FAQ schema, Organization schema, Article schema, BreadcrumbList, and others depending on the site. Schema is embedded directly in the page markup, validated against Google's requirements, and tested in Rich Results Test before launch. This is one of the highest-leverage technical SEO and AEO tasks, and we treat it as standard, not optional.

Yes. AI tools pull from different signals than traditional search: they favor clear, authoritative, well-structured content that directly answers questions buyers are asking. We optimize your site's content, structure, and schema to increase the likelihood of being cited in AI-generated answers. We also monitor your visibility in these tools over time and adjust strategy based on what's working.

No. Good AI optimization reinforces good SEO, it doesn't conflict with it. Clear content, structured data, semantic HTML, fast load times, and authoritative positioning help you with Google, AI tools, and human readers simultaneously. The only risk comes from doing AI optimization badly (thin content, keyword stuffing, or misleading schema), and that's not how we work.

Most agencies hand over the keys and disappear after launch. We don't. Launch is the starting line, not the finish line. It's when your site meets real traffic, real buyers, and real data. The post-launch phase is where most of the meaningful work happens: sharpening messaging, running experiments, shipping new pages, tracking what's converting, and keeping the site visible to AI tools.

Yes, it's how we prefer to work. Retainers start at $5k/month and cover ongoing design and development, new pages and campaigns, CMS updates, performance, technical SEO, AI visibility, and experimentation. We work natively in Webflow (including Webflow Optimize for A/B testing) and integrate across the standard B2B marketing stack: GA4, HubSpot, Salesforce, Segment, Clearbit, Zapier, and whatever else you're running. Think of it as having a senior design and Webflow team on call, without the overhead of hiring full-time.

That's the goal. Retainer clients get recurring working sessions, a shared project management tool, direct Slack access, and the kind of context most agencies never build. After a few months, we usually know your positioning, audience, product, and voice well enough that a two-sentence Slack message turns into the right output. The best version of this relationship is one where you forget we're external.

Yes. Post-launch is when conversion rate optimization actually becomes possible, because you have real data to work from. We design and build campaign landing pages, run A/B tests through Webflow Optimize, and iterate on page layouts, messaging, and CTAs based on what the data shows. This is the work that turns a good site into a site that reliably drives pipeline.

Every optimization decision ties back to a business metric. We track conversion rates, qualified lead volume, demo requests, and (where attribution data is available) downstream revenue influence. When we run a test or ship a new page, we measure its impact on those numbers, not vanity metrics like bounce rate or time on page. The goal is always to connect website performance to pipeline. More on that here: aligning your marketing site with sales.

It varies by company, but the pattern is consistent: clients who invest in ongoing optimization see compounding returns. A 10% improvement in conversion rate on a site generating 500 leads/month adds 50 qualified leads per month. Over a year, that compounds. Our retainers start at $5k/month. For most B2B companies with meaningful traffic, a single additional closed deal per quarter more than covers that investment.

Our senior team makes every strategy and design decision. Agents handle the production work: building pages from approved designs, moving content, and running checks for speed, SEO and broken links. A person reviews the work before it ships.

A website redesign moves through four phases: strategy and positioning, design and messaging, build and integrations, launch and handoff. Phase one is where we sharpen who you're talking to and why they should care, because good design can't save weak positioning. Design and build run in parallel once direction is locked, so we stay fast without cutting corners. You'll see work every week, not in big silent blocks. Most projects run 8 to 12 weeks from kickoff to launch, and land between $20k and $80k, depending on scope.

Most redesigns take 8 to 12 weeks from kickoff to launch. Tight-scope projects like a homepage refresh or a single high-stakes landing page can run 3 to 6 weeks. Full rebuilds with heavy CMS migrations, custom integrations, or large page counts can stretch to 14 to 16 weeks. If you've got a hard deadline (funding announcement, product launch, conference), tell us upfront. We've shipped full redesigns in 6 weeks when scoping and decisions move quickly.

Typically within 1 to 2 weeks of signing. We use the first week for onboarding: gathering brand assets, platform access, analytics credentials, and scheduling the kickoff call. For urgent projects with a hard deadline, we've started within days. Tell us your timeline and we'll be straight about what's realistic.

The basics: brand guidelines (if they exist), existing site access, analytics credentials, CRM or marketing tool logins, and a clear sense of what the site needs to accomplish. We'll send you a detailed onboarding checklist after kickoff. The most important thing is access to someone on your team who can make decisions. Projects stall when feedback loops are slow, not when assets are missing.

Plan for about 2 to 4 hours per week during active project phases. That covers async feedback on designs, attending working sessions, and making decisions on content and positioning. We do the heavy lifting on strategy, design, copy, and build. Your job is to show up with context, opinions, and timely feedback. The more responsive you are, the faster and better the outcome.

Before we start, we define what the site actually needs to do: more qualified leads, higher conversion rates, stronger AI visibility, better demo close rates, whatever matters most to your pipeline. We track those metrics in a shared dashboard throughout the engagement and report on them regularly. A site that looks beautiful but doesn't move business metrics isn't a win for us. We aim for both, but metrics come first.

The most common: higher conversion rates on key pages, more qualified leads from organic and paid traffic, stronger brand perception (measured by qualitative feedback and reduced sales cycle friction), improved AI and search visibility, and faster time-to-publish for the marketing team. We define success metrics together at the start of every engagement so we're aligned on what "working" means.